Behind the Scenes

A commercial I shot earlier this year is now airing! I had the opportunity to work with Williams Randall Ad Agency and the Indiana Office of Tourism Development to make a spot promoting the Elkhart region of the state. The idea for the spot is that Elkhart is an ideal place for a couple’s getaway.

Indianapolis actor Nikki Miles

Nikki Miles was cast as my partner, while Candice Hill and Joe Tepe were cast as the other couple.  It was freezing cold! Commercials love to shoot their summer spots in the winter and we shivered in our warm-weather attire when the cameras stopped rolling. But it was a great shoot. My favorite place was the Ignition Music Garage. It’s part live music venue and part record store – real vinyl records. It is a great hang. So, if you have the chance, be sure and kick around Elkhart, IN and tell them I sent ya!

Steve Martin, owner of Goshen’s Ignition Music Garage. Photo credit: The Record newspaper of Goshen College (record.goshen.edu)

My thoughts before the shoot.

Here’s the spot. Short and sweet.

Here are more BTS pictures. Click to expand.

That’s a wrap!

Many times when hired for a shoot, an actor is not allowed to publicly share the details. This is to protect the marketing plans of the project and to guard the producers’ right to control the way in which their story is first presented. Usually, the restrictions expire after the media is released to the public. This post is shared with permission.